B2B Commercial Laundry Growth Partner

Digital Growth Engines for Commercial Laundry Distributors

We build high-converting platforms and scalable local SEO systems that help regional equipment dealers dominate multi-state territories, capture B2B inbound quotes, and move more iron.

Onnera USA Events
Hercules On Campus
Miami Training
Hercules Corp
8+
Years of Industry Work
Coin-Op Distributors Multi-Housing Laundry On-Premise Laundry OEM Equipment Brands Route-Based Operations Campus Laundry Programs Commercial Laundromat Service & Parts Portals Coin-Op Distributors Multi-Housing Laundry On-Premise Laundry OEM Equipment Brands Route-Based Operations Campus Laundry Programs Commercial Laundromat Service & Parts Portals
8+
Years building for the commercial laundry equipment industry
4
Live platforms built for Onnera Group & Hercules Corp
3
Phase growth partnership model — platform, SEO, and lead capture
100%
Laundry-exclusive focus: no generic templates, ever

Why Solomon Watson

Built for enterprise distributors who cover real ground

Most web agencies don't know the difference between a coin-op route, an OPL account, and a multi-housing contract. We do — because we've been building digital infrastructure for the industry's most recognized names for nearly a decade.

From Fagor and Domus product schema deployments to multi-state territory SEO networks and inbound B2B lead systems, we build the platforms that help regional dealers dominate their markets and move serious volume.

01

Fagor & Domus Equipment Schemas

We inject clean product structured data for Fagor and Domus lines so your equipment specs parse natively on Google — driving qualified B2B search traffic directly to your catalog pages.

02

B2B Inbound Lead Systems

Every platform is engineered to minimize quote friction. Smart CTAs, trust signals, and conversion-optimized forms placed where decision-makers actually act.

03

Programmatic Multi-State Territory SEO

We deploy programmatic local SEO networks that target high-intent search terms across your entire footprint — whether your sales reps are covering Atlanta, Dallas, or Seattle.

Commercial Laundry Experts

Free Resource

The Digital Playbook for Laundry Equipment Distributors

A practical guide to what your website actually needs to win territory, generate leads from property managers and building owners, and outrank competitors in local search. 8 pages. No fluff.

Download Free Guide
SW

Our Work

Built for the industry's biggest names

Live platforms designed, built, and maintained for Onnera Group and Hercules Corp.

Events Platform · Most Recent · Onnera Group

Onnera USA Events

Events and registration platform for Onnera's US distributor training program, including the 2026 Miami service technician series and distributor Open House events.

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Onnera USA Events

Event Detail Page · Onnera Group

2026 Miami Training Program

Dedicated registration page for hands-on Fagor and Domus service technician training at Onnera's Florida facility. Schedule, responsibilities, and seat reservation built in.

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2026 Miami Training Program

WordPress Maintenance + Social Media · Hercules Corp

Hercules Corp

Ongoing WordPress maintenance and social media management for one of the northeast's leading laundry equipment companies, including social customer care and content.

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Hercules Corp

Marketing Website · Hercules Corp

Hercules On Campus

Full marketing site for Hercules Corp's college and university laundry division, driving student housing partnerships and on-campus laundry room installations across the northeast.

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Hercules On Campus

Social Media Campaign · Active · Onnera Group

Onnera Open House Campaign

Ongoing LinkedIn content campaign promoting Onnera's 2026 distributor open house series, driving registrations and brand visibility across their US distributor network.

Live Campaign
O
Onnera Group
LinkedIn · 2,800+ followers

We're opening our doors. Join us at the 2026 Distributor Open House series.

Hands-on equipment demos, product updates, and face time with the Onnera team. Reserve your seat today.

👍  48 reactions 💬  12 comments

Growth Partnership Packages

A three-phase model built for serious distributors

This isn't a one-off website. It's an ongoing growth partnership — built in three phases that layer on each other so your digital presence compounds over time.

Phase 1
🚀

The Territory Launchpad

Deploy your optimized B2B asset platform. We build the digital foundation that positions you as the go-to distributor in your territory — with clean product schemas for Fagor and Domus lines so equipment specs parse natively on Google.

  • High-converting distributor website
  • Fagor & Domus product schema injection
  • Equipment catalog pages with structured data
  • B2B quote capture forms
  • Google Analytics + Search Console setup
  • Industry-specific messaging & copy
Phase 2
📍

Hyper-Local SEO Scale

Continuous management of regional Google Business Profiles and programmatic territory landing pages — crowding out online brokers and competing distributors across every market you serve.

  • Programmatic territory landing pages
  • Google Business Profile management
  • Multi-state keyword targeting (Atlanta, Dallas, Seattle + your markets)
  • Monthly SEO health & ranking reports
  • Local citation building
  • Security monitoring & site backups
Phase 3
🏆

Inbound Lead Capture & Outbound Ammo

Minimize B2B quote friction and arm your field reps with monthly utility-saver or ROI case studies they can deploy as sales collateral. Turn your digital presence into a full revenue engine.

  • Conversion-optimized quote request flows
  • Monthly ROI & utility-saver case study production
  • Sales collateral for field reps (PDF & digital)
  • LinkedIn content & campaign management
  • Performance reporting dashboard
  • Priority support & strategy calls

Prefer email? Reach out at mosae@solomonwatson.com

For Brands & Manufacturers

Also working with brands and manufacturers?

Beyond distributor sites, I work with commercial equipment brands on event marketing, LinkedIn ad campaigns, and monthly analytics reporting. If you are running trade shows, open houses, or regional events and need someone to build the infrastructure and drive registrations, let us talk.

LinkedIn campaign management Event registration pages and forms Monthly PDF performance reports WordPress maintenance and form support
Get in Touch

For Distributors

Fagor · Domus · Preferred Vendor

Co-branded programs for Fagor & Domus distributors

Solomon Watson is the endorsed digital partner for distributors carrying Fagor and Domus commercial laundry equipment across the US. If you're in their network, you have access to co-branded web design built specifically for your brand relationship.

Fagor
Commercial Laundry Equipment

Fagor Web Design Program

Co-branded flyer for Fagor distributors. Share with your prospects and accounts to showcase the web design program available through your Fagor partnership.

Download Flyer
Domus
Commercial Laundry Equipment

Domus Web Design Program

Co-branded flyer for Domus distributors. Share with your prospects and accounts to showcase the web design program available through your Domus partnership.

Download Flyer

Trusted by

What Clients Say

5-star results, every time

Real reviews from Google. Real clients. Real relationships built over years.

★★★★★
"Mo has worked hand in hand with our multi-housing and college marketing departments. He has been instrumental in allowing Hercules to be seen as an industry leader within our northeast market. As we expand to new states, we will be looking to Mo to assist with our plans."
B
Barry H.
VP of Marketing, Hercules Corp
★★★★★
"Mo developed our website and has maintained it over the past year. He took our outdated and security-compromised site and built one that is beautiful, functional, and secure. He checks in regularly and keeps our organization on top of the site's requirements."
J
Jeffrey Follett
Google Review
★★★★★
"Been working with Mo for 6 years and haven't had any issues. Work is completed quickly and accurately. He is a great person and has a great company to partner with."
A
Adam May
Google Review
★★★★★
"Professional and exceptional service. Very reliable over the years through multiple upgrades and requests. Well worth your investment in your website."
B
Bolte Family
Google Review
★★★★★
"My experience using Solomon Watson was great! Very professional and fulfilled all my needs perfectly."
N
Natalie Sher
Google Review
★★★★★
"Mo has helped us grow our digital footprint across multiple states. He understands the laundry equipment industry at a level no general agency ever could — he speaks our language."
D
Distributor Partner
Multi-State Commercial Laundry Dealer

How It Works

Your 90-day growth partnership roadmap

01

Territory Strategy Call

We map your territory, brands carried (Fagor, Domus, or other), buyer segments, and competitive landscape. 30 minutes that shapes every decision.

02

Platform Build & Schema Deploy

We build your B2B asset platform — with equipment catalog pages, product structured data, and conversion architecture designed for commercial laundry buyers.

03

SEO Network Activation

Programmatic territory pages go live, Google Business Profiles are optimized, and multi-state keyword targeting begins crowding out brokers in your markets.

04

Lead Engine & Ongoing Growth

Monthly case studies, sales collateral, performance reporting, and strategy check-ins keep the engine running and your pipeline full.

Ready to build a B2B growth engine for your territory?

Let's talk about your markets, your equipment lines, and what a 3-phase growth partnership looks like for your distributorship.